“The Earth too has a body and a soul. Her soul the deep waters – the ocean, and her body the great soils – each artery a root, every limb a flower”

– E. Goosen

About us

Earthflower sprouted out of a small kitchen, grew from a mother’s hand and bloomed into a lovely dream.

The idea behind this dream had already been planted some 20 years ago in the name of Cari Flora. Carina and co-owner Carin Pelser, in the same way as Earthflower today, provided flowers to customers in Pretoria, but Carina’s flower project was soon replaced by three children and the birth of a non-profit Child and Youth Care Centre, Ya Bana Village (www.yabana.co.za)

At last, the petrichor evaporates from her soils and with both children and charity fully grown, 2019 heralds the year that Carina and her two daughters, Marisca and Elze, open the doors of their garden of dreams, this time named Earthflower.


/ pɛtrʌɪkɔː/


a pleasant smell that frequently accompanies the first rain after a long period of warm, dry weather.


Earthflower is a wholesale fresh flower shop / florist in the heart of Menlo Park / Lynnwood. Every bunch of flowers is carefully selected at the biggest fresh flower market in Africa, City Deep, Johannesburg. Our florid space is filled with something for everyone, be it pastel or vibrant, rustic or elegant.
Earthflower markets its flowers in a variety of manners:

You can pop into our garden shop and buy flowers as packaged by our flower farmers; or
Ask us to arrange a bouquet of your choice; or
Make an appointment with us to discuss how we can put a magic floral touch to your wedding, baby shower, kitchen tea, etc.

Operating hours

(Subject to Change)


Wednesday:        12h00 – 17h30

Thursday:             07h30 – 17h30

Friday:                    07h30 – 11h00

Public/School Holidays: Closed

Contact us

Contact Details : 072 248 8444
Email: hello@eathflowershop.co.za

Swing by for beautiful flower arrangements or just to say hello.

Hillside Village: 324, Border Road East, Menlo park, 0081, Pretoria

(Please inform the security guard on duty that you are an Earthflower client – we are the first house on your right-hand side. You are more than welcome to park either inside or outside.)

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